Google’s latest Ads Safety Report reveals a significant improvement in ad ecosystem policing, thanks to its AI upgrade, Gemini. The tech giant claims that Gemini has sharply improved scam detection while reducing false suspensions for legitimate advertisers. The numbers also highlight the rapid evolution of ad safety into an AI-driven arms race.
Google’s Efforts to Combat Ad Scams
In its 2025 Ads Safety Report, Google reported blocking or removing 8.3 billion ads globally and suspending 24.9 million advertiser accounts last year. Notably, more than 99% of policy-violating ads were stopped before they were ever shown, according to the company.
Gemini’s Impact on Ad Safety
Google credits Gemini with several key achievements
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