Imagine asking ChatGPT for a recommendation on a local business. You search for a business with a strong online presence, and chances are, it comes up. If you check what the AI cites as sources, you’ll almost certainly find the business’s own website in the mix. This tells us something important: AI doesn’t conjure answers out of thin air; it pulls from whatever it can find.
If your website isn’t the best, most complete, and most authoritative source of information about your business, the AI will assemble its answer from scraps. You lose control of your own narrative. This is what’s driving a growing question among business owners and marketers:
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