Getting Started with Semrush
Keyword research is the foundation of any successful SEO strategy. It tells you what people are searching for, how competitive those searches are, and where you can realistically rank. Semrush is one of the most comprehensive tools available for uncovering this information, and it offers a suite of features that go beyond simple keyword lists. In this guide, we’ll walk through the entire workflow—from reviewing your current rankings to building a content plan that targets both traditional search and emerging AI platforms.
Reviewing Your Current Rankings
Before you can identify new opportunities, you need to understand where you already stand. Semrush’s Organic Rankings tool gives you a clear snapshot of the keywords your site is ranking for, along with position, traffic estimate, and trend data.
Here’s how to get started:
- Navigate to Organic Rankings and enter your domain.
- Open the Overview report to see total ranking keywords, estimated traffic, and how both metrics are trending.
- Click the Positions tab and scroll to the Organic Search Positions table.
- Use the filters to hone in on the most actionable keywords:
- Position: 7‑20 – these are just below the top‑click zone.
- Volume: 100+ – ensures there’s real demand.
- Keyword Difficulty:
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