OpenAI is rolling out a fresh set of updates to its Ads Manager Beta, giving advertisers more control over campaign pacing, targeting, and reporting while quietly testing new ad experiences inside ChatGPT. These changes signal a continued investment in building out the platform’s advertising capabilities as OpenAI looks to make ChatGPT a more viable performance and brand advertising channel.
Daily Budgets Give Advertisers Greater Control
One of the most noticeable additions is the ability to set a daily budget when creating a new campaign. Until now, advertisers could only choose a lifetime budget, which meant that spend was spread evenly over the entire campaign duration without the option to adjust pacing on a day‑to‑day basis.
Daily budgets are currently limited to newly created campaigns, but the feature offers marketers the flexibility to manage spend more precisely. This is especially useful for always‑on campaigns that need to maintain a consistent presence, or for testing campaigns where tighter controls are required to keep costs in check.
To set a daily budget, simply select the “Daily” option in the budget section of the campaign setup wizard and enter the amount you wish to spend each day. Once the campaign is live, the Ads Manager will automatically cap daily spend at the amount you specified.
More Precise Geo Targeting Across the U.S.
OpenAI has also expanded its geo‑targeting options, bringing the platform closer to the granular controls that advertisers are accustomed to on established networks like Google and Meta. Advertisers can now target campaigns by state, designated
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