As AI technology continues to advance and become more integrated into our daily lives, understanding the current state of AI adoption in Europe is crucial for businesses and individuals alike. A recent analysis by Rand Fishkin, cofounder and CEO of SparkToro, sheds light on the diverging trends between professional and consumer audiences in AI adoption.
The Divide Between Consumer and Professional AI Adoption
The data highlights a significant gap in how people talk about AI use: broader consumer adoption may be slowing, while professional and B2B audiences appear far more likely to use tools like Claude, ChatGPT, and Gemini. This disparity suggests that there is no one-size-fits-all AI strategy, and understanding the specific needs and behaviors of your target audience is essential.
ChatGPT Desktop Growth Slowed
According to Datos’ U.S. desktop data, ChatGPT and OpenAI usage have largely plateaued over the past six to seven months, even as Claude and Gemini continued to grow. At its peak, about 37% of U.S. desktop users visited OpenAI or ChatGPT in September 2025, a figure that fell to 34% by March. The same pattern appears in the EU and U.K., with desktop usage roughly 10% higher than in the U.S.
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