Microsoft Advertising has taken a significant step forward in empowering advertisers with more flexibility in reporting, as it now supports all conversion metrics in custom columns. This move is aimed at providing advertisers with deeper, more tailored campaign analysis, enabling them to make data-driven decisions that drive business growth.
What’s New in Custom Columns
Advertisers can now build custom metrics using the full range of conversion data available in the platform, including both all conversions and primary conversions. This allows marketers to align reporting more closely with their specific goals, whether it’s lead quality, revenue, or blended conversion actions.
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